mg / printed tar
A machine-measured smoke-yield label used to distinguish variants. It is not a personal exposure measurement or a safety score.
Brand reference · original photos · reviewed July 22, 2026
Japanese Cigarette Brands Guide
Japanese brand names often cover many strengths, formats and capsule styles. This guide compares the families visible in the current catalog and explains the package terms that help distinguish one variant from another.
At-a-glance comparison
Major Japanese-market brand families in this catalog
| Brand family | Observed range | Useful pack clues | Detailed guide |
|---|---|---|---|
| Marlboro Japan | 3–12 mg | Full-flavour, menthol and capsule sub-names; similar colourways can hide different variants. | Marlboro Japan |
| Mevius | 1–12 mg | Blue-family design plus E-Series, menthol and berry variants; read the exact sub-name. | Mevius |
| Seven Stars | 7–14 mg | Classic Seven Stars wordmark with a prominent printed variant number. | Seven Stars |
| Peace | 6–21 mg | Dove emblem, classic typography and multiple box, soft-pack or tin formats. | Peace |
| Camel Japan | 5–10 mg | Camel symbol with blue, menthol or berry variant language. | Camel Japan |
| Natural American Spirit Japan | 1–12 mg | Colour-coded Japanese variants; the printed value and full colour name matter. | American Spirit Japan |
| TEREA | Heated sticks | Designed for compatible IQOS ILUMA devices; not a combustible cigarette. | TEREA / IQOS |
What the photos show
Package differences that search thumbnails miss
Pack terminology
A practical Japanese cigarette label glossary
Menthol
A cooling style that may appear as a dedicated variant, capsule product or both. Read the full sub-name.
Capsule / burst
A filter feature activated by crushing a capsule. One brand may offer several flavour combinations with similar graphics.
Box / soft pack / tin
Packaging format. The same family can appear in more than one construction or count, so format belongs in the identification.
100s / long size / slim
Length or diameter descriptions. They do not necessarily identify the blend or printed strength by themselves.
Heated tobacco
Device-specific consumables such as TEREA belong in a separate category from combustible cigarettes.
Brand context
Manufacturer sources and naming history
JT's official Japanese product index currently groups Mevius, Camel, Seven Stars, Peace and Natural American Spirit among its cigarette brands in Japan. JT also documents that Mild Seven was renamed MEVIUS in 2013. These manufacturer sources establish brand context; the observed ranges above come from this site's own catalog and photos.
Japanese cigarette brand questions
Which brands are actually Japanese?
“Japanese-market” describes a product made or packaged for Japan. The corporate owner of a master brand may be Japanese or international, so this guide separates market version from brand ownership.
Why can the same brand have many numbers?
One master brand can contain multiple blends, lengths, menthol styles and capsule products. Always compare the full variant name and package.
Are TEREA sticks cigarettes?
No. TEREA is a heated-tobacco consumable designed for compatible IQOS ILUMA devices and should be compared within its own category.